EU representative for marketing agencies

Marketing agencies process personal data on behalf of clients across the EU — which makes Article 27 apply to processors, not just controllers. Usantis gives your agency a real EU representative.

Why marketing agency companies need an EU representative

Article 27 GDPR applies based on what you do, not where you are based. If your marketing agency business offers services to, or monitors, people in the EU, you need a representative established in the EU. The full rules are in our EU GDPR representative guide.

Usantis gives you that representative — a real EU address, a named representative and DSAR handling — without opening an EU entity.

Compliance challenges for marketing agency

  • Processing data on behalf of clients triggers processor status
  • Cookie and consent management on client websites
  • Email marketing lists with EU contacts
  • Cross-border transfers across the ad-tech ecosystem

Where the risk usually hides

  • Joint-controller arrangements with clients
  • Multi-jurisdictional campaigns
  • Lead lists with unclear consent provenance

Typical setups we cover

  • Full-service digital agencies
  • Performance marketing shops
  • SEO and content agencies
  • Email marketing specialists

Works with your stack

We slot in alongside the tools marketing agency teams already use:

HubSpotActiveCampaignMailchimpKlaviyoGoogle Ads

Recommended plan

Standard

€99/month

Agencies usually act as processors, so the Standard SLA fits most workloads.

Compare plans →

Frequently asked questions

Last updated 2026-05-23.

Get your marketing agency business EU-compliant in about ten minutes

€99/month, fully self-service, with DSAR handling and a hosted compliance page included.